Brand Kit

Official Root2Green brand assets and guidelines. Everything you need to represent our brand accurately.

Brand Identity

Core information about Root2Green for accurate representation.

Company Name

Root2Green

Stylized as root2Green in product UI

Tagline

Enterprise-Ready Compliance in 30 Days

About

Root2Green is an AI-powered GRC (Governance, Risk & Compliance) platform built for founders and SMBs without dedicated compliance teams. We combine intelligent automation with expert validation to deliver enterprise-ready compliance documentation in 30 days, not months.

Details

Founded: 2026
Headquarters: Dublin, Ireland
Website: https://root2green.com

Social

X / Twitter: @root2green
LinkedIn: /company/root2green
GitHub: root2green

Logo

The Root2Green logo features 'The Roots'—a geometric root system with a dominant tap root and two lateral roots splaying at 45°. The design represents foundation, growth, and the literal 'root' in Root2Green. Stroke-only with square caps, no rounded ends—roots don't apologise. Paired with the wordmark 'root2Green.' in Geist font. The period is intentional.

“The Roots”

We help you find your path to green

The icon represents a root system—one dominant tap root anchoring the center, with two lateral roots splaying outward at 45°. Roots are the foundation of growth. For companies navigating compliance, we're the foundation that helps them grow toward green.

Design Philosophy

Stroke-only construction — no fills, pure structure
Square caps — roots don't apologise
Clear hierarchy — tap root dominant (4px), laterals support (2.5px)
45° splay — aggressive, confident, corner-to-corner

Design Specification

SVG Paths

Tap root: M16 3V29(stroke: 4)

Left root: M16 14L4 29(stroke: 2.5)

Right root: M16 14L28 29(stroke: 2.5)

Technical Notes

viewBox: 0 0 32 32
Junction at y=14 — clean separation, no muddy overlap at small sizes
Square stroke-linecap — no rounded ends
currentColor for dynamic theming

root2Green.

Full Logo (Dark)

For light backgrounds

root2Green.

Full Logo (Light)

For dark backgrounds

Icon Only

Favicons, app icons, avatars

Download Assets

Logo files in SVG format for various use cases.

Logo (Dark)Logo (Light)Icon Only

SVG format - scales to any size

Colors

Our color palette is designed for clarity and accessibility across light and dark modes.

Primary

Root Green

#22c55e

Primary actions, links, accents, logo

Status Colors

Success Green

#4ade80

Alert Red

#ef4444

Light Mode

Cloud White

#f8fafc

Background

Charcoal

#0f172a

Text

Dark Mode

Deep Space

#0f172a

Background

Snow

#f8fafc

Text

Typography

Clean, professional typefaces for clarity and readability.

Primary Font

Inter

Sans-serif · Headlines, body text, UI elements

Weights: 400 Regular, 500 Medium, 600 Semibold, 700 Bold

Monospace Font

JetBrains Mono

Monospace · Code snippets, technical content

Weights: 400 Regular, 500 Medium

Usage Guidelines

Follow these guidelines to maintain brand consistency.

Do

Use 'Root2Green' (capitalised) in formal/legal contexts
Use 'root2Green' (lowercase r) in product UI and casual contexts
Always include the period in 'root2Green.' when space permits
Maintain adequate contrast when placing logo on backgrounds
Use the dark logo variant on light backgrounds and vice versa
Reference us as a 'GRC platform' or 'compliance platform'

Don't

Don't alter the logo colours or proportions
Don't add effects like shadows or gradients to the logo
Don't rotate or distort the logo
Don't place the logo on busy backgrounds without a container
Don't abbreviate to 'R2G' in external communications
Don't use outdated logo versions

Boilerplate Text

Ready-to-use descriptions for press releases, articles, and presentations.

Short (1 sentence)

Root2Green is an AI-powered compliance platform that delivers audit-ready SOC 2, GDPR, and ISO 27001 documentation in 30 days.

Medium (2-3 sentences)

Root2Green is an AI-powered GRC platform that helps growing companies achieve enterprise-ready compliance in 30 days. Built by DPOs and auditors, we combine intelligent automation with expert validation to deliver audit-ready documentation for SOC 2, GDPR, ISO 27001, and EU AI Act compliance.

Long (full paragraph)

Root2Green is an AI-powered Governance, Risk & Compliance (GRC) platform designed for founders and SMBs without dedicated compliance teams. Our platform guides companies through the entire compliance journey—from initial assessment to audit readiness—combining intelligent automation with expert validation by certified DPOs and auditors. We support multiple frameworks including SOC 2 Type II, GDPR, ISO 27001, and EU AI Act, helping companies stop losing enterprise deals to compliance delays. With Root2Green, organisations can achieve audit-ready documentation in 30 days, not months. Founded in 2026 and headquartered in Dublin, Ireland, Root2Green is on a mission to democratise enterprise-grade compliance for growing companies.

Key Facts

Quick reference for journalists and partners.

Mission

To democratise enterprise-grade compliance for growing companies, making audit-readiness achievable in days, not months.

Supported Frameworks

SOC 2 · Type I & Type II
GDPR · Full compliance
ISO 27001 · Certification ready
EU AI Act · Risk classification & compliance
HIPAA · Healthcare compliance

What We Do

AI-powered compliance documentation generation
Multi-framework support (SOC 2, GDPR, ISO 27001, EU AI Act)
Expert validation by certified DPOs and auditors
Continuous compliance monitoring
Vendor risk management

Target Audience

Founders and CTOs of growing startups
SMBs without dedicated compliance teams
Companies losing enterprise deals to compliance delays
Organisations preparing for their first audit

Need Something Else?

For press inquiries, custom assets, or brand partnership requests.